Marketing for the Developing Company (RLE Marketing)

1st Edition

John Winkler

Routledge
Published December 21, 2015
Reference - 276 Pages
ISBN 9781138980457 - CAT# Y209224
Series: Routledge Library Editions: Marketing

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Summary

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

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