Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

1st Edition

Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang

Routledge
February 20, 2019 Forthcoming
Textbook - 528 Pages - 106 Color Illustrations
ISBN 9781138121294 - CAT# Y214314

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Summary

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.

Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.

This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

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