Marketing for Architects and Engineers: A new approach

1st Edition

Brian Richardson

Taylor & Francis
Published November 7, 1996
Reference - 148 Pages
ISBN 9780419202905 - CAT# RU28878

For Instructors Request Inspection Copy


Add to Wish List
FREE Standard Shipping!


Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title