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The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.
Table of Contents
Megatrend Marketing: Creating the Library’s Future
Library Market Segmentation: An Effective Approach for Meeting Client Needs
The ABCs of Implementing Library Marketing
Distribution of the Library’s Product: The Need for Innovation
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CHOICE – Outstanding Academic Title – Award Winner
CHOICE – 2018 Outstanding Academic Title – Award Winner
Shingo Research and Professional Publication Award Winner
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