Marketing and the Library

1st Edition

Gary Ford

Routledge
Published January 1, 1984
Reference - 88 Pages
ISBN 9780866563079 - CAT# HW11062

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Summary

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

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