Marketing and Retail Pharmacy

1st Edition

Colin Gilligan, Robin Lowe, Peter Cattee

Routledge
Published July 1, 1996
Reference - 176 Pages
ISBN 9781857752021 - CAT# K28271

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Summary

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

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