Marketing and General Practice

1st Edition

Colin Gilligan, Robin Lowe

CRC Press
Published September 9, 1994
Reference - 168 Pages
ISBN 9781857750270 - CAT# K28085

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Summary

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

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