Marketing Strategies And Distribution Channels For Foreign Companies In Japan

1st Edition

Erich Batzer

Routledge
March 30, 2020 Forthcoming
Reference - 302 Pages
ISBN 9780367163365 - CAT# K414892

USD$49.95

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Summary

This book gives an account of concrete market situations and describes marketing strategies and distribution channels of German manufacturing firms, German and foreign trading firms and Japanese partner firms on the Japanese market in important product areas.

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