Marketing (RLE Marketing): The Management Way

1st Edition

Arnold K. Weinstein

Routledge
Published November 26, 2015
Reference - 230 Pages
ISBN 9781138980518 - CAT# Y209230
Series: Routledge Library Editions: Marketing

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Summary

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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