Marketing, Morality and the Natural Environment

1st Edition

Andrew Crane

Routledge
Published March 26, 2007
Reference - 218 Pages
ISBN 9780415439619 - CAT# RU45304

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Summary

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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