Marketing Management and Communications in the Public Sector

2nd Edition

Martial Pasquier, Jean-Patrick Villeneuve

Routledge
Published August 21, 2017
Textbook - 264 Pages - 41 B/W Illustrations
ISBN 9781138655805 - CAT# Y229237
Series: Routledge Masters in Public Management

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Summary

This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.

With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.

This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers.

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