Marketing Madness: A Survival Guide For A Consumer Society

1st Edition

Michael Jacobson

Routledge
Published April 18, 2019
Reference - 262 Pages
ISBN 9780367009076 - CAT# K403338

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Summary

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

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