Marketing IT Products and Services

1st Edition

Jessica Keyes

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CRC Press
Published September 14, 2009
Reference - 336 Pages
ISBN 9780429096020 - CAT# KE78802

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Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m