Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

1st Edition

Gibbs, Paul, Knapp, Michael

Published December 1, 2001
Reference - 153 Pages
ISBN 9780749432942 - CAT# RU34714

For Instructors Request Inspection Copy

was $68.95


SAVE ~$10.34

Add to Wish List
FREE Standard Shipping!


A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.


We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title