Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

1st Edition

Gibbs, Paul, Knapp, Michael

Routledge
Published December 1, 2001
Reference - 153 Pages
ISBN 9780749432942 - CAT# RU34714

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Summary

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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