Marketing Feasibility of Projects

1st Edition

Olivier Mesly

Auerbach Publications
February 14, 2020 Forthcoming
Reference - 232 Pages - 50 B/W Illustrations
ISBN 9781138197879 - CAT# K31317
Series: Best Practices in Portfolio, Program, and Project Management

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Summary

Knowing your market ahead of time can make for considerable savings and profit for those who can capture a market with their projects. The present book provides an in-depth description of the marketing of projects that helps projects succeed in the market. While marketing theory is a subject that has been studied countless times, there are no books at this time that discuss how to go about marketing projects. A project that is not based on a proper needs assessment and that doesn’t reach its public is doomed for failure. The present book provides an in-depth, essential understanding of marketing as it applies to projects.