Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

1st Edition

Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters

Routledge
Published January 12, 2000
Reference - 236 Pages
ISBN 9780789009791 - CAT# HW13345

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Summary

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.

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