Marketing Briefs

2nd Edition

Sally Dibb, Lyndon Simkin

Routledge
Published June 30, 2004
Reference - 376 Pages
ISBN 9780750662000 - CAT# Y128079

For Instructors Request Inspection Copy

was $49.95

USD$39.96

SAVE ~$9.99

Add to Wish List
FREE Standard Shipping!

Summary

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title