Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

1st Edition

Jim Bell, Stephen Brown, David Carson

Routledge
Published December 11, 1997
Reference - 312 Pages
ISBN 9780415173568 - CAT# RU17131
Series: Routledge Interpretive Marketing Research

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Summary

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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