Managing the Multinational Subsidiary: Response to Environmental Changes and the Host Nation R&D Policies

1st Edition

Hamid Etemad, Louise Séguin Dulude

Routledge
Published April 10, 2018
Reference - 232 Pages
ISBN 9780815393191 - CAT# K343212
Series: Routledge Library Editions: Management

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Summary

This book, first published in 1986, is concerned with the changing world environment for multinational business and the relationships between multinational parent companies and their subsidiaries which will be necessary to meet the challenges that are being faced. The study argues that key changes to the environment are: the revolution in manufacturing which has permitted cheap production in one location of complicated products for a world market; ‘world product mandating’, whereby all a company’s country subsidiaries produce different product lines for the world market; pressure and incentives from host governments for technology transfer in their favour and for research and development facilities within their territory; the growth of highly efficient international trading and distribution intermediaries; and the complications of increased ‘barter’ trade arising from international debt problems and currency shortages. All this means that the management of multinational subsidiaries has to change. This book reviews the challenges and shows a way forward.

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