Managing by Design: A special theme issue of The Journal of Corporate Citizenship (Issue 37)

1st Edition

David Cooperrider, Ronald Fry

Routledge
Published May 3, 2010
Reference - 102 Pages
ISBN 9781783530168 - CAT# Y366410

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Summary

Let’s face it: corporate citizenship is not normally the ‘go to’ discipline for those leaders aiming to inspire, delight, re-frame the game and generate business-uplifting innovation. But all of that may be changing, say the authors of this special issue of the Journal of Corporate Citizenship , as business is embracing design thinking as the next frontier in competitive advantage and as corporate citizenship is rapidly emerging as a catalyst for unexpected, disruptive business innovation.

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