Managing Quality Cultural Tourism

1st Edition

Priscilla Boniface

Routledge
Published December 7, 2012
Reference - 140 Pages
ISBN 9780415642378 - CAT# Y142795
Series: Heritage: Care-Preservation-Management

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Summary

Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned.
This volume is specifically aimed at professionals and students of leisure, tourism and heritage management. It provides an invaluable background to cultural tourism and then focuses on some important issues involved with managing a heritage site - education, entertainment and preservation - and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.
Managing Quality Cultural Tourism suggests a way forward for cultural tourism. It is an indispensable tool for all involved in tourism and heritage industries.

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