Managing Networks in International Business

1st Edition

M. Forsgren, J. Johanson

Routledge
Published January 14, 1992
Reference - 276 Pages
ISBN 9782881245053 - CAT# RX7968

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Summary

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

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