Managing Marketing Information (RLE Marketing)

1st Edition

Nigel Piercy, Martin Evans

Routledge
Published November 26, 2015
Reference - 242 Pages
ISBN 9781138980310 - CAT# Y209210
Series: Routledge Library Editions: Marketing

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Summary

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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