Managing Innovation Within Networks

1st Edition

Wim Biemans

Routledge
Published March 27, 2018
Reference - 290 Pages
ISBN 9781138573628 - CAT# Y382452
Series: Routledge Library Editions: The Economics and Business of Technology

USD$120.00

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Summary

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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