Managing Innovation Within Networks

1st Edition

Wim Biemans

Routledge
Published March 27, 2018
Reference - 290 Pages
ISBN 9781138573628 - CAT# Y382452
Series: Routledge Library Editions: The Economics and Business of Technology

For Instructors Request Inspection Copy

was $125.00

USD$100.00

SAVE ~$25.00

Add to Wish List
FREE Standard Shipping!

Summary

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title