Managing High-Tech Services Using a CRM Strategy

1st Edition

Donald F. Blumberg

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CRC Press
Published December 23, 2002
Reference - 376 Pages
ISBN 9780429245749 - CAT# KE92644

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Summary

As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin

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