Managing Emotion in Design Innovation

Amitoj Singh

August 28, 2013 by CRC Press
Reference - 228 Pages - 56 B/W Illustrations
ISBN 9781466567504 - CAT# K16338


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  • Outlines the 'emotion centered segmentation' of product ownership experiences
  • Provides a research framework for methodical assessment of product styling
  • Demonstrates the cultural impact on design in connection with emotional factors of the user
  • Bridges the divide between design practice and design theory
  • Addresses design innovation in a huge market of motorbikes in India


This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.