Managing Emotion in Design Innovation

1st Edition

Amitoj Singh

CRC Press
Published August 28, 2013
Reference - 228 Pages - 56 B/W Illustrations
ISBN 9781466567504 - CAT# K16338

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This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design.