Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring

1st Edition

Frank de Bakker, Frank den Hond

Routledge
Published May 22, 2007
Reference - 280 Pages
ISBN 9780754647218 - CAT# Y235330
Series: Corporate Social Responsibility Series

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Summary

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

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