The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get it right and the crisis may even strengthen your corporate reputation. Get it wrong and you can imagine the consequences for yourself. Managing Communications in a Crisis details how crisis situations can be identified and dealt with, ensuring the risk to the organisation's financial well-being and reputation is minimised. The book deals with all aspects of communication management in a crisis. Part I considers definitions of a crisis and the theory behind dealing with crisis communications, both externally and internally. Part II explores the practicalities of crisis management communications, the identification of audiences and how each should be dealt with and by whom. The third part of the book contains valuable checklists and succinct supporting information for the key aspects and roles of the communication process. The combination of these three approaches will help you to develop your own crisis strategy, tailor-made for your organization. The text is supported by a wide range of case histories. Some of these you will recognise and others, perhaps through good management, never entered your radar. The authors are highly experienced advisors to companies of all sizes in the demands of crisis management communications. Their company, The Aziz Corporation, is the UK's leading executive communications consultancy, specialising in presentation skills, media handling and crisis management.
'...a useful guide...an immense source of knowledge for handling crises...written extremely carefully and thougthfully. It will help managers in general - and not just crisis specialists - to identify in advance points of their areas of weaknesses and strengths in managing crises, and also in developing perspectives in communication planning for handling crises.' Dr Debi S. Saini, Effulgence: A Management Journal 'This practical toolkit for managing crises will be of value to senior executives in large organisations who have a responsibiltiy for media relations and the protection of the organisation's reputation and goodwill - the latter attributes being the first casualties in a poorly managed crisis.' Economic Outlook and Business Review,