Managing As Mission: Nonprofit Managing for Sustainable Change

Lori Heninger

August 15, 2017 by Productivity Press
Reference - 253 Pages - 5 B/W Illustrations
ISBN 9781138745391 - CAT# K32412

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  • Describes what it means to be a nonprofit manager by making the case that managing as a reflection of the organizational mission.
  • Describes a methodology for aligning mission with process and focuses on seeking out ‘the spaces in-between’ – between individuals, systems, processes – where relationships, and subsequently work, often break down.
  • Includes a discussion of managing in relation to organizational systems and structures, and pointing out that the ever-present restructuring of organizations as a substitute for looking at managerial dysfunction.
  • Includes exercises and a series of templates to understand and contextualize managing as mission and diagrams to look for the ‘spaces in-between’ within organizations to better understand the gaps and links that help the organization to function effectively.


Managing As Mission pushes the boundaries of what it means to be a nonprofit manager by making the case that managing, as a reflection of the organizational mission – the cornerstone of any nonprofit – can bring about the change nonprofits were created to achieve: a better world for all. This book contains real-world examples, interview excerpts from nonprofit managers and directors, and a series of self-reflection and organization-wide tools to develop managers and managing as a mirror of the mission.

Themes within this book include: a discussion of the history of nonprofit missions; management tasks and approaches; aligning values; building working relationship and trust; and creating organizational structures and interactions that mirror the organizational mission. It is written in an informal first-person style, utilizing humor that will, hopefully, allow the reader to see themselves in the examples and stories.


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