Making Sense of Field Research: A Practical Guide for Information Designers

1st Edition

Sheila Pontis

Routledge
Published July 23, 2018
Reference - 252 Pages - 90 B/W Illustrations
ISBN 9780415790031 - CAT# Y319434

For Instructors Request Inspection Copy

was $59.95

USD$47.96

SAVE ~$11.99

Add to Wish List
FREE Standard Shipping!

Summary

Learn how to use field research to bring essential people-centred insights to your information design projects.

Information design is recognized as the practice of making complex data and information understandable for a particular audience, but what’s often overlooked is the importance of understanding the audience themselves during the information design process. Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research.

If you’re unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy-to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. The selection of established methods and techniques, drawn from social sciences, anthropology, and participatory design, is geared specifically toward information design problems. Over 80 illustrations and five real-world case studies bring key principles and methods of field research to life.

Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people’s needs.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title