Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)

1st Edition

Jesus Mena

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Auerbach Publications
Published April 19, 2016
Reference - 436 Pages
ISBN 9780429189517 - CAT# KE85989

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Summary

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe

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