Luck: A Key Idea for Business and Society

1st Edition

Chengwei Liu

December 20, 2019 Forthcoming
Reference - 120 Pages
ISBN 9781138094260 - CAT# Y335799
Series: Key Ideas in Business and Management

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Case studies of business and management success tend to focus on factors such as leadership, innovation, competition and geography, but what about good fortune? This book highlights luck as a key idea in the business and management field.

The author provides insights from economics, sociology, political science, philosophy and psychology to create a brief intellectual history of luck. In positioning luck as a key idea in management, the book analyses various facets of fortune such as randomness, serendipity and opportunity. Often overlooked given psychological bias toward meritocratic explanations, this book quantifies luck to establish the idea in a more central role in understanding variations in business performance.

In bringing the concept of luck in from the periphery, this concise book is a readable overview of management which will help students, scholars and reflective practitioners see the subject in a new light.


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