Lifestyle Media in Asia: Consumption, Aspiration and Identity

1st Edition

Fran Martin, Tania Lewis

Routledge
Published January 12, 2018
Reference - 204 Pages - 20 B/W Illustrations
ISBN 9781138477414 - CAT# K348424
Series: Media, Culture and Social Change in Asia

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Summary

Across Asia, consumer culture is increasingly shaping everyday life, with neoliberal economic and social policies increasingly adopted by governments who see their citizens as individualised, sovereign consumers with choices about their lifestyles and identities. One aspect of this development has been the emergence of new wealthy middle classes with lifestyle aspirations shaped by national, regional and global media – especially by a range of new popular lifestyle media, which includes magazines, television and mobile and social media. This book explores how far everyday conceptions and experiences of identity are being transformed by media cultures across the region. It considers a range of different media in different Asian contexts, contrasting how the shaping of lifestyles in Asia differs from similar processes in Western countries, and assessing how the new lifestyle media represents not just a new emergent media culture, but also illustrates wider cultural and social changes in the Asian region.

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