Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

1st Edition

Rajeev Batra, Victor J. Strecher, Punam Anand Keller

Routledge
Published April 15, 2011
Reference - 406 Pages
ISBN 9780765627186 - CAT# Y182861

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Summary

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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