Legacies and Mega Events: Fact or Fairy Tales?

Summary

The use of sporting and other mega-events to bring about transformation of socially deprived areas of major cities is becoming an increasingly important part of the raison d'être for hosting such events, especially given the immense costs involved and the current economic climate. The tax-paying public increasingly has to be persuaded of the benefits, beyond the event itself, to spend the nation’s resources in this way.

This edited book, written by international experts, critically explores these multiple facets of the Mega Event legacy looking at the various economic, environmental and social impacts and benefits in multiple continents. It considers topics such as volunteering, participation, economics, sponsorship, ethics and technology in relation to legacy.

This timely book provides a further understanding of the legacy discourse, as well as the potential pitfalls connected to legacy in relation to mega events. Filling a gap in the literature on legacy research, Legacies and Mega Events will be of interest to events, sports, tourism, urban development students, researchers and academics.

Table of Contents

List of Figures and Plates

List of Tables

List of Contributors

Foreword

Holger Preuss, Johannes Gutenberg-University, Germany

Acknowledgements

Introduction

Jason Bocarro, North Carolina State University, USA,

Ian Brittain, Coventry University, UK and

Terri Byers, University of New Brunswick, Canada.

Part I Main Chapters

1. Sporting and Non-Sporting Mega Event Research: What next?

Jason Bocarro, North Carolina State University, USA,

Terri Byers, University of New Brunswick, Canada and

Libby Carter, Coventry University, UK.

2 Trading Legacy for Leverage

Laurence Chalip, University of Illinois, USA

3 Mega Events: Why cities are willing to host them, despite the lack of economic benefits

Harry Arne Solberg, Norwegian University of Science and Technology, Norway

4 Volunteering Legacy of the London 2012 Olympics

Olesya Nedvetskaya, Sheffield Hallam University, UK and

Vassil Girginov, Brunel University, UK

5 Sport Participation Legacies of Mega Sporting Events

Mike Weed, Canterbury Christchurch University, UK

6 Legacy of Sporting Mega Events for People with Disabilities: The Paralympic Games

Ian Brittain, Coventry University, UK

7 Economic Legacy to Cities of Hosting Major Sports Events: a Case Study of London 2012

Chris Gratton, Sheffield Hallam University, UK and

Girish Ramchandani, Sheffield Hallam University, UK

8 Environmental Legacy of Mega Sport Events

Timothy Kellison, Georgia State University, USA and

Jonathan Casper, North Carolina State University, USA

9 Mega-Events and Place Branding Legacy for Emerging Economies

Brendon Knott, Cape Peninsula University of Technology, South Africa and

Kamilla Swart, American University in the Emirates, UAE

10 The legacy of corruption in the context of the 2014 FIFA World Cup: Short-term and long-term consequences for sponsorship perception

Joerg Koenigstorfer, Technische Universität München, Germany and

Wojciech Kulczycki, Technische Universität München, Germany

Part II Short Case Studies

11 The "Legacy" of the Olympic Games for Local Communities: A Case Study of the Nagano 1998 Winter Olympic Games

Masayuki Takao, Tokyo University of Science, Japan

12 "Lead Up and Legacy": A Case Study of the 2015 Rugby World Cup

Gareth Jones, Temple University, USA,

Mike Edwards, North Carolina State University, USA and

Nick Passenger, University of Central Lancashire, UK.

13 The Legacy of the London 2012 Olympic Games: A Case Study of Grassroots Sport Clubs and the Sport Participation Legacy.

Guy Thomas, Coventry University, UK,

Ian Brittain, Coventry University, UK and

Andrew Jones, Coventry University, UK

14 Towards Cultural Centrality in Mega-Event Urban Legacy: The Case of Porto Maravilha and the Rio 2016 Olympic Games

Débora Guerra, Coventry University, UK,

Jennifer Ferreira, Coventry University, UK and

Eva Kipnis, Coventry University, UK

15 Sport Mega-Events and the Media

Kamilla Swart, American University in the Emirates, UAE,

Michael Linley, Victoria University, Australia and

Gift Muresherwa, Cape Peninsula University of Technology, South Africa

16 The New Orleans Mardi Gras: A Mega-Event with an intangible legacy of protest and

resistance to social injustice and inequality.

Hazel Barrett, Coventry University, UK

Conclusion

Ian Brittain, Coventry University, UK,

Jason Bocarro, North Carolina State University, USA and

Terri Byers, University of New Brunswick, Canada.

Index

Editor(s) Bio

Ian Brittain is a Research Fellow in the Centre for Business in Society, Coventry University, UK. He is an internationally recognised expert in the study of disability and Paralympic sport. He is also the Heritage Advisor to the International Wheelchair and Amputee Sports Federation, who in a former guise founded the Paralympic Games, and he has attended every summer Paralympic Games since Sydney 2000. Dr Brittain has won and worked on research projects totalling over £1.3million.

Jason Bocarro is a university faculty scholar and Alumni Distinguished Undergraduate Professor at North Carolina State University. His research focuses on examining how recreation and sport programmes and organisations can impact the health of children and adolescents. Dr Bocarro has published over 50 peer-reviewed research journal publications and been awarded over US$5 million of research funding to support his research.

Terri Byers is an associate professor at University of New Brunswick, Canada. Her research focuses on community sport organisations, innovation and participation. She is widely published, active in consulting and teaching on sport and recreation management. Dr Byers has won and worked on research projects totalling over CA$2million.

Kamilla Swart is a full professor in the College of Business Administration, American University in the Emirates. While at Cape Peninsula University of Technology, she served as the South African lead for Carnival. Her research interests include sport and event tourism, with a specific focus on mega-events and event policies, strategies and evaluations. She was instrumental in developing the 2010 FIFA World Cup Research Agenda and served as the City of Cape Town’s Research Coordinator for 2010. Dr Swart has published on varied topics relating to the bidding and impacts of mega-events, especially in developing contexts, and has won and worked on research projects totaling over ZAR25 million.