Lean Innovation: Understanding What's Next in Today's Economy

Barry L. Cross

December 3, 2012 by Productivity Press
Reference - 219 Pages - 25 B/W Illustrations
ISBN 9781466515253 - CAT# K15036


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    • Speaks to today’s business leaders and to students of business
    • Explains how to eliminate waste within the company and offer clarity in the presentation of value to customers
    • Helps achieve a company that is innovative through a system of culture, ideas, refinement, communication, and adoption
    • Offers simple, straight-forward, actionable takeaways and solutions
    • Explores how to apply Lean concepts to free up resources and fund innovation
    • Balances organizational culture between Execution and Creativity
    • Includes stories and anecdotes from industry that expand on key concepts


    Do these comments sound familiar?

    • We would love to be more innovative, but we don’t have the resources
    • Innovation works in some companies; we just aren’t that creative
    • We get some good ideas, but nothing ever happens with them

    Unfortunately, they reflect the general perception and environment for innovation in many firms today. In Lean Innovation: Understanding What's Next in Today's Economy, Barry Cross explores how to use Lean to free up resources from within the organization to support and ‘fund’ innovation and inspire a culture of creativity. Easy to read and humorous, Cross’ stories resonate and his tactics are very applicable. He demonstrates that you likely have the people needed to drive innovation.

    Based on Cross’s twenty-five years of experience, and filled with stories and anecdotes from a number of industries, the book presents a different look at innovation and how to recognize opportunities for moving past merely talking about innovation to action and making it a priority. The author examines roadblocks and how to use enablers like Lean to facilitate and focus the approach on driving the focus forward, to the place where creativity in our ranks is more important that responding to an email and where the organization isn’t afraid to make an existing product redundant in favor of a new opportunity.