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Key Issues in Marketing Management


About the Series

The Journal of Marketing Management was founded in 1985 by Michael J. Baker to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole, in an accessible way.

Currently edited by Mark Tadajewski, the Journal of Marketing Management is the official Journal of the Academy of Marketing, and has a global reputation for publishing path-breaking and original contributions which blend the best of theory and practice. JMM seeks to meet the needs of a wide but sophisticated audience, and includes contributions that further our knowledge of marketing management, as well as research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny in its own right. It seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing, and undergraduate and postgraduate students of the subject.

The Key Issues in Marketing Management book series contains a wide range of the journal’s special issues. These special issues are an important contribution to the work of the journal, where leading theoreticians and practitioners bring together articles dedicated to a key topic in the industry. Through publishing these special issues as a series of books, Westburn Publishers and Taylor & Francis hope to allow a wider audience of scholars, students and professionals to engage with the work of the Journal of Marketing Management.

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Celebrity, Convergence and Transformation

Celebrity, Convergence and Transformation

1st Edition

Douglas Brownlie, Paul Hewer, Finola Kerrigan
February 07, 2019

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and...

Gendering Theory in Marketing and Consumer Research

Gendering Theory in Marketing and Consumer Research

1st Edition

Zeynep Arsel, Kirsi Eräranta, Johanna Moisander
October 18, 2018

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and...

Marketing Performativity: Theories, practices and devices

Marketing Performativity: Theories, practices and devices

1st Edition

Katy Mason, Hans Kjellberg, Johan Hagberg
October 18, 2018

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice...

Historical Research in Marketing Management

Historical Research in Marketing Management

1st Edition

Mark Tadajewski, D.G. Brian Jones
September 18, 2018

This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...

Consumer Vulnerability

Consumer Vulnerability

1st Edition

Susan Dunnett, Kathy Hamilton, Maria Piacentini
November 08, 2017

This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer...

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

1st Edition

Roger Bennett, Finola Kerrigan, Daragh O'Reilly
May 22, 2017

Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

The Marketing / Accounting Interface

The Marketing / Accounting Interface

1st Edition

Robin Roslender, Richard M.S. Wilson
January 21, 2016

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...

Contemporary Issues in Green and Ethical Marketing

Contemporary Issues in Green and Ethical Marketing

1st Edition

Morven G. McEachern, Marylyn Carrigan
August 26, 2015

In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption...

On the Marketisation and Marketing of Higher Education

On the Marketisation and Marketing of Higher Education

1st Edition

Anthony Lowrie, Jane Hemsley-Brown
July 23, 2015

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,...

Multicultural Perspectives in Customer Behaviour

Multicultural Perspectives in Customer Behaviour

1st Edition

Maria G. Piacentini, Charles C. Cui
July 04, 2014

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important...

New Developments in Online Marketing

New Developments in Online Marketing

1st Edition

Stephen Tagg, Alan Stevenson, Tiziano Vescovi
April 10, 2014

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

Expanding Disciplinary Space: On the Potential of Critical Marketing

Expanding Disciplinary Space: On the Potential of Critical Marketing

1st Edition

Douglas Brownlie, Paul Hewer, Mark Tadajewski
April 05, 2013

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...

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