Key Account Selection Matrix (Windows 2000 version)

1st Edition

The Marketing Process Company

Routledge
Published May 1, 2000
Reference
ISBN 9780750651769 - CAT# Y132197

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Summary

Key Account Selection Matrix is a software-based customer portfolio analysis framework for DIY application and is a companion to McDonald, Rogers and Woodburn's 'Key Customers: How to manage them profitably'.


This framework:
* Addresses one of the hottest areas in strategic marketing and customer management practice
* Displays customer information in easy-to-communicate charts
* Based on the unique expertise of Professor Malcolm McDonald


Key Account Selection Matrix is a stand-alone product with no additional software requirements.


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