Kansei/Affective Engineering

1st Edition

Mitsuo Nagamachi

CRC Press
Published September 17, 2010
Reference - 334 Pages - 155 B/W Illustrations
ISBN 9781439821336 - CAT# K11130
Series: Systems Innovation Book Series

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Summary

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

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