Jazz Sells: Music, Marketing, and Meaning

1st Edition

Mark Laver

Routledge
Published March 3, 2015
Reference - 246 Pages
ISBN 9781138018761 - CAT# Y165404
Series: Transnational Studies in Jazz

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Summary

Jazz Sells: Music, Marketing, and Meaning examines the issues of jazz, consumption, and capitalism through advertising. On television, on the Internet, in radio, and in print, advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts, exploring how the relationship between brand, jazz music, and jazz discourses come together to create meaning for the product and the consumer. At the same time, it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.

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