Inviting Latino Voters: Party Messages and Latino Party Identification

1st Edition

Stacey L. Connaughton

Routledge
Published September 10, 2012
Reference - 224 Pages - 1 B/W Illustrations
ISBN 9780415649308 - CAT# Y143561
Series: Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues

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Summary

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

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