James C Mccroskey
Published June 10, 2005
Textbook - 352 Pages
ISBN 9780205453511 - CAT# Y204940
Published August 15, 2017
ISBN 9781138465459 - CAT# Y371025
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An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
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