International Marketing

3rd Edition

Stanley Paliwoda, Michael Thomas

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Routledge
Published November 5, 2013
Textbook - 768 Pages
ISBN 9781315042695 - CAT# YE39244

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Summary

The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim.

New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing.

Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

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