International Marketing: Strategy and Theory

5th Edition

Sak Onkvisit, John Shaw

Routledge
Published August 11, 2008
Textbook - 710 Pages - 96 B/W Illustrations
ISBN 9780415772624 - CAT# RU49815

For Instructors Request Inspection Copy

For Instructors and Students Companion Website >>

was $115.00

USD$92.00

SAVE ~$23.00

Add to Wish List
FREE Standard Shipping!

Summary

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title