International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
Topics explored include:
* For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.
* The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes).
* Consumer behaviour, profiles and motivations of cultural tourists.
* Environmental performance, management and wider issues of social and cultural sustainability.
Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.
* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
* Analysis of the demand, profiles and motivation of tourists
* An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
* International contributor team provide case studies from first-hand experience and research
Table of Contents
INTRODUCTION. Marianna Sigala and David Leslie
Part 1: Overview of Heritage and Cultural Tourism & Products
Chapter 1. Heritage and Cultural Tourism: A Marketing-Focused Approach. Evangelos Christou
Chapter 2. The Marketing of Australian cultural tourist attractions: a case study from Sydney. Ian McDonnell and Christine Burton
Chapter 3. Culture as a component of the hospitality product. Wil Munsters and Daniela Freund de Klumbis
Chapter 4. Cultural tourism packages. The role of smart cards in the Alps. Harald Pechlaner & Dagmar Abfalter
Part 2: Operations and Facilities Management
Chapter 5. Operational management of cultural and heritage sites. Harry Coccossis
Chapter 6. Cultural tourism attractions and environmental performance. David Leslie
Chapter 7. Cultural tourists in a cultural capital – Helsinki. Arvo Peltonen
Chapter 8. Cultural Tourism in South Africa: a case study of cultural villages from a developing country perspective. Dimitri Tassiopoulos and Nancy Nuntsu
Part 3: Environmental management and sustainability
Chapter 9. Sustainability and Environmental Management. David Leslie
Chapter 10. Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark. David Leslie
Chapter 11. Managing Stonehenge: the tourism impact and the impact on tourism. Ian Baxter and Christopher Chippendale
Chapter 12. Templo Mayor: evolution and rediscovery. Sustaining Mexico’s Ancient Cultural Heritage. Adriana E. Estrada-González
Part 4: New Media and Technologies
Chapter 13. New Media and Technologies: Trends and Management Issues for Cultural Tourism. Marianna Sigala
Chapter 14. In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org. Marianna Sigala
Chapter 15. Intelligent information interactions for cultural tourism destinations. S. Christodoulakis. Stavros Christodoulakis, Fotis Kazasis, George Anestis and Nektarios Moumoutzis
Chapter 16. Destination Information, Marketing and Management Systems and sustainable heritage tourism development. Dorothea Papathanasiou-Zuhrt and Odysseas Sakellaridis
CONCLUSION. Marianna Sigala and David Leslie