International Cases in Tourism Management

1st Edition

Susan Horner, John Swarbrooke

Routledge
Published December 9, 2003
Reference - 410 Pages
ISBN 9780750655149 - CAT# Y132229

For Instructors Request Inspection Copy

USD$72.95

Add to Wish List
FREE Standard Shipping!

Summary

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title