International Business: Themes and Issues in the Modern Global Economy

2nd Edition

Debra Johnson, Colin Turner

Routledge
Published May 13, 2010
Textbook - 528 Pages - 87 B/W Illustrations
ISBN 9780415437646 - CAT# RU52659

For Instructors Request Inspection Copy

For Instructors and Students Companion Website >>

USD$82.95

Add to Wish List
FREE Standard Shipping!

Summary

This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business.

International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:

  • impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
  • environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
  • resource issues: how resources can determine success in the global economy or impede firm evolution.

Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646.

Instructors

We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Request an
e-inspection copy

Share this Title