Internal Marketing: Directions for Management

1st Edition

Barbara Lewis, Richard Varey

Routledge
Published August 24, 2000
Reference - 330 Pages
ISBN 9780415213189 - CAT# RU19874

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Summary

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

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