Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations

1st Edition

Tshimanga Kongolo

Routledge
June 18, 2019 Forthcoming
Reference - 176 Pages
ISBN 9781138298965 - CAT# Y365563
Series: Routledge Research in Intellectual Property

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Summary

Intellectual Property Branding in the Developing World identifies success stories in the area of intellectual property (IP) branding for non-technological innovations throughout the developing world. The author examines success stories in the developing world, analysing whether the branding of non-technological innovations is a good strategic tool for countries in the developing world to use.

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also of relevance to researchers, academics, policymakers, and students in the fields of intellectual property law, commercial law, international law, and innovation.

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