Intellectual Property Branding in the Developing World: A New Approach to Non-Technological Innovations

1st Edition

Tshimanga Kongolo

Routledge
Published May 15, 2019
Reference - 136 Pages
ISBN 9781138298965 - CAT# Y365563
Series: Routledge Research in Intellectual Property

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Summary

Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. 

This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.

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