Innovative Stakeholder Engagement: A special theme issue of The Journal of Corporate Citizenship (Issue 36)

1st Edition

David Cooperrider, Ronald Fry

Published December 1, 2009
Reference - 98 Pages
ISBN 9781783530151 - CAT# Y366729

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This issue features some of the smartest thinking in the world as it relates to the innovation-creating potential of a stakeholder view of the firm. It’s a changing world out there, and we hope this issue provides a sense that it’s time to seize this moment. Corporate citizenship is entering a new phase. We are seeing a coming together of a shareholder view of the firm and a stakeholder view of the firm.  We are seeing a shift from stakeholder engagement as defensive and risk-reducing, to creative and innovation-producing — what we call 'generativity'.


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