Innovative Solutions: What Designers Need to Know for Today's Emerging Markets

Apala Lahiri Chavan, Girish V. Prabhu

August 16, 2010 by CRC Press
Reference - 260 Pages - 10 Color & 140 B/W Illustrations
ISBN 9781439810491 - CAT# K10523

was $109.95

USD$87.96

SAVE ~$21.99

Add to Wish List
SAVE 25%
When you buy 2 or more print books!
See final price in shopping cart.
FREE Standard Shipping!

Features

  • Examines the similarities and differences in the emerging markets
  • Analyzes four key themes of working in emerging markets: culture, people, technology, and transition
  • Emphasizes the role for user research in understanding needs and wants
  • Covers the importance of understanding the ecosystem and its needs
  • Discusses methods that designers can use to make users in these countries express their unarticulated needs

Summary

Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of consumers become additional challenges when establishing market shares in the developing world. Innovative Solutions: What Designers Need to Know for Today's Emerging Markets describes the landscape of these new markets and discusses research and design methodologies tailored to them.

Local designers and researchers offer insight directly from the depths of India, China, and other parts of the world. They take an in-depth look at user research methods in underserved communities, new tools such as ecosystems mapping to define the elements impacting innovation and design decisions, and methodologies to develop solution spaces based on the output from user research studies. The book then presents real-life examples through case studies and interviews. The case studies draw not only from the authors’ work with clients such as HP Labs, Nokia, Haier, Philips, Intel, and A Piece of Pie, but also from user experience and the results of innovation research across the globe. The interviews include conversations with leaders in innovation such as Roopa Purushothaman, Tapan Parikh, Ram Sehgal, Steve Portigal, Dmitry Volkov, and Darelle van Greunen.

A fascinating perspective of the users and ecosystem in emerging nations, the book provides deeper insights on how a user-centered innovation and design approach has been applied in practical settings. Examining the challenges of innovating and designing for emerging markets, it incorporates research and practice to explore new ways of uncovering the riches and opportunities in innovation and design for emerging markets.

Share this Title